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Course Description

SEO Course Certification is one of the professional qualifications that shows the candidate has a thorough understanding of SEO tactics and procedures. This certification shows that the candidate has gained the necessary abilities to work as SEO Analyst and includes a real-time SEO project experience at the end of the course. Having this certificate with your CV assists in prioritizing your profile during the interview process, as well as opening the door to a variety of job prospects

What is SEO?

The phrase “search engine optimization” (SEO) refers to the process of optimizing a website for search engines. SEO is the process of enhancing a website’s ranking in search engines like Yahoo, Google, MSN, Bing, and others by using a few keywords or phrases that are relevant to the website’s service or product. It also has superior control over websites, which helps to increase website traffic and search ranking.

Because every firm now has its own website, there is a lot of rivalry in the world of online marketing, and SEO plays a big part in that. In addition, there is a growing demand for SEO experts who are familiar with digital marketing.

WHY IS SEO TRAINING?

There are several company websites available on the internet in the current year, and the number is growing by the minute. Search engines are used by about 90% of the public to buy products or find information on the internet. And the top-ranking websites attract their attention, which eventually leads to sales. Most businesses have understood the enormous potential of SEO, or the process of bringing a website to the top of the search results, and as a result, demand for SEO consultants is increasing. SEO training in Chennai is becoming more important with each passing day for businesses that rely on the internet for their ROI and growth.

WHY XPLORANT FOR SEO TRAINING?
  • Students: If you want a job in the digital marketing or web design field, or if you want to establish a business, learn SEO.
  • Entrepreneurs: If you learn SEO tactics, your business will shine online and you won’t have to spend a lot of money on ads.
  • Web designers: You must implement several SEO methods in the websites you create. Only when your customers’ pricey websites are well-ranked in search engines will they be satisfied.
  • Marketers who work online: Stop outsourcing your SEO activities and get trained in SEO services if you’re in charge of your clients’ online marketing. It should never be outsourced again. You will become an expert in SEO after completing our hands-on SEO training and Case Studies program.
  • IT professionals
  • Content writers
  • Mobile App Developer
  • Bloggers
  • Search Engine Marketer
  • Affiliate Marketers
Job Opportunities for SEO:
  • Today, businesses from all over the world are attempting to surpass their competition by establishing a strong online presence. And, to establish a strong online presence, companies rely on SEO to rank top in the search engines.
  • A profession in SEO is a subset of the digital marketing industry. You can receive a variety of work prospects after completing SEO training. After completing SEO training, you can work as an SEO trainee or a Junior SEO executive for a good digital marketing firm.
  • A career in SEO is so diverse and exciting that you can find a secure position in this industry for a long time.
Job Titles,
  •  SEO Analysts.
  •  SEO Trainee.
  •  Link Builder.
  •  SEO Consultant.
  •  SEO Executive.
  •  SEO Lead.
  •  SEO Expert
  •  SEO Manager.
About Our Trainers:
  • Xplorant offers a fantastic team of instructors that are industry specialists with real-world experience in the subjects they teach.
  • We offer highly qualified faculty who have years of expertise teaching and mentoring students to successful professions.
  • Trainers provide students entire flexibility to investigate and comprehend the subject through real-life examples.
Course Highlights:
  • Affordable fees
  • Flexibility
  • Live projects
  • Placement support
  • Real-time experts as trainers
  • Best SEO Certification
Syllabus of SEO Course in Chennai

MODULE 1: BASICS OF DIGITAL MARKETING

  • Introduction to Online Digital Marketing
  • Importance of Digital Marketing
  • How Internet Marketing Works?
  • Traditional vs Digital Marketing
  • Significance of Online Marketing in the Real World
  • Increasing Visibility
  • Visitor’s Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation
MODULE 2:ANALYSIS AND KEYWORD RESEARCH

  • Marketing Research
  • Keyword Research And Analysis
  • Types of Keywords
  • Tools used for keyword research
  • Competitor Website Analysis
  • Choosing Right Keywords For the project
MODULE 3:SEARCH ENGINE OPTIMIZATION(SEO)

  • Introduction to Search Engine Optimization
  • How Search Engines works?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Metadata Optimization
  • URL Optimization 
  • Internal Linking
  • 301 Redirection
  • 404 ErrorPages
  • Canonical Implementation
  • H1,H2,H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check for Copy scape content
  • Landing Page Optimization
  • No-Follow and Do-Follow
  • Indexing and caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools and Online Software
MODULE 5:OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference between White Hat and Black hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s and Don’ts in Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
MODULE 6:SEO UPDATES AND ANALYSIS

  • Google Panda, Penguin,Hummingbird Algorithm
  • How to Recover Your Website From Google Penalties
  • SEO Tools For Website Analysis and Optimization 
  • Backlinks Tracking, Monitoring and Reporting
MODULE 7:LOCAL BUSINESS & LISTING

  • Local Business Listing-Optimizing Your Local Search Listings To Bring New Customers Right to Your Business 
  • Creating Local Listing in Search Engine
  • Google Places Setup(including Images, Videos,map, etc)
  • Placing Website on First Page of Google Search
  • Lean-to make Free Online Business Profile Page 
  • How to make Monthly basis Search Engine Visibility Reports
  • Verification on Listing, Google Reviews
MODULE 8:CREATING A NEW SIMPLE WEBSITE 

  • Creating a simple Website for your business, work using Html Coding
MODULE 9:EMAIL MARKETING

  • Using bulk email service to boost your business
MODULE 10:SMS MARKETING

  •  Using bulk SMS service to boost your business
MODULE 11:LIVE PRACTICALS

  • Live Practical Experience
MODULE 12:INTERVIEW PREPARATION
  • Resume Preparation
  • Interview Question Preparation
Conclusion:

SEO is a wide ocean, and understanding it from (company name) will be worthwhile. Experts review the syllabus regularly and change it as needed.

 

Fee Structure and Duration for SEO Course::

Candidates have the option of selecting a course that meets their needs. Our SEO Training institute in Chennai offers regular daily lessons as well as weekend classes.

Track
Duration 
Hours
Mode of Class

Regular

45-60 Days

2 hours a day

Live classroom

Weekend

8 Weekends

3 hours a day

Live classroom

Fast

5 Days

6 hours a day

Live classroom

Course Rating

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